Website Analysis

23 Feb

Non Profit Website 1 (my personal choice): www.worldvision.org

The visual design for world vision has orange and white as a color scheme. The bright orange makes this website intriguing and very noticeable. On the home page, there is a slide show of four different pictures, each displaying different information such as: ways to help, problems going on around the world, and personal stories. Also at the top of their home page there are a variety of tabs, which lead to many other links. Below the slide show, there is a section describing who World Vision is, current news/problems going on around the world, their blog and Facebook feed, as well as how to help sponsor a child. Their logo is displayed at the top left of their home page, and their slogan is displayed in the center/top area which reads, “Building a better world for children.” At the top right, there is a section to search World Vision, as well as a place to log in, a link to shop/donate, a link to their blog, and also a link to help/contact them.

Non Profit Website 2 (Wilhelmina Giese): www.notforsalecampaign.org

When clicking on this website, the main visual is a huge slide show that advertisers different ways to get involved and find out more about fighting slavery. The very first slide is a picture of a field with writing over the top that says, “Welcome to the movement to re-abolish slavery.” However, what is interesting is that behind this slide show, there is another slide show playing to the right and left of the dominant slideshow. The other slide show displays what slide is going to be next in the prominent slide show. I found this a little weird. Above the two slide shows are different links including: empower, join, about, slavery, social ventures, take action, news, store, and donate. At the very top of their home page, they have different links to their social media accounts: twitter, facebook, RSS, and a place to sign up for e-mail updates.  Below the slide-show, there is a section displaying news going on. To the right of it, there are moving letters (interesting to the eye), which eventually spell out words that read different things. There is also a section for upcoming events, what is going on across the world, and a vimeo video which displays information in regards to a campaign they started called Free Rock.  There were many different colors on this website, but the color orange was displayed repeatedly, with a white background.

Non Profit Website 3 (Megan Messick): www.invisiblechildren.com

The home page of this website displays a big picture of what appears to be someone speaking at a conference/lecture. To the right of the picture, there are giant words that say, “Book a Screening.” Beneath those words, it says, “bring our new film and a Ugandan survivor of the LRA conflict to your community.” There is a link below it that allows you to request a screening.  Below this picture, the mission statement of invisible children is displayed. Then, there are different links that allow you to learn more about the organization, donate to their cause, or watch a video about who they are. Beneath these links, there is a place to buy the organizations clothing, with pictures displaying their different material items for sale.  On the right hand side, their twitter feed is displayed, and finally below their material items they have their blog, with all of their blog posts. At the very top of their home page, their logo is displayed, and there are different links: donate, shop, share, the conflict, our work, about, help now, and media. Their background is completely black, with their writing in teal or white color.  The main picture has a red tint to it, showing a little color. It took a long time for me to scroll down their home page, since they displayed many items and many of their blog posts.

Non Profit Website 4 (Alyssa Stinnette): www.cure.org

This website has a slide show at the top of their page, displaying five different slides. One of the slides includes a picture of Tim Tebow, and how he is helping this organization. Another slide displays a child’s personal story. One slide is a map of the different places in which the Cure organization is working. There is also a slide that is a picture of many different hats and has the writing, “Buy a hat. Change a life.” Finally, there is a slide that displays a way of getting involved. Above this slide slow, their slogan and logo is displayed, as well as different links including: about, hospitals, blog, media, help now, and cure kids. There is also a link to donate. Beneath the slide show, they have displayed their mission statement. There is also a place to sign up to get updates about their organization, and beneath that, they have displayed their different blog posts. However, their blog posts are small and square-shaped and there are many beside each other. Their contact information is displayed at the very bottom, as well as their twitter feed and more information about them. There are also a variety of pictures of the different people they have helped. Their color schemes are neutral and grey colors, combined with a darker brown and lime green shade. Their writing is in brown, white and grey.

Similarities:

The majority of these websites had slide shows that went across the top of their page. I like this idea, because it is extremely visually intriguing. Also, most of their links were displayed at the top of their pages, as well as their slogans. This made it easy for me to find out more about the organization, how to get involved, etc. The majority of these sites also had pictures of people that appeared to be nice, real, genuine people.  They also all had places to donate money to their cause. Generally, beneath their slide shows they displayed their mission/purpose statement and their twitter feed. Also, most of these sites used bright colors, such as orange and lime green.

Differences:

One of the main differences found within these four websites are the colors they chose to use. Invisible Children was very different, as it used extremely dark colors. This created a very depressing, sullen mood. However, since their focus is fighting slavery, I could see their purpose in choosing these colors. Another difference I found in the colors was that the website notforsalecampaign.org did not display a prominent color. They had a variety of colors, since they displayed a very large slide show with a variety of pictures. Their background was white, and not very eye-appealing. They did have the orange color a few times on their site, but it was nothing like that of World Vision.

Another main difference I found was how cure.org used Tim Tebow in one of their slides. I found that this was very impacting. When I knew that someone famous was involved in this organization, it made me want to get involved as well. After seeing this, I was surprised that World Vision did not display anyone famous on their website, or even Invisible Children. I know these organizations are also very large, and I believe it would help gain supporters if they displayed at least one famous person helping their organization.

Overall, I believe the majority of these organizations had very effective visual designs. The one site I did not like visually was notforsalecampaign.org. I felt that their slide show was too big, and their website felt more disorganized since there was not a prominent color scheme. I also thought it was weird to have a slide show going on behind another slide show. I felt that their site was boring and not as intriguing as some of the others. However, I felt that World Vision, Invisible Children, and cure.org all did a great job with their layouts and color schemes. Even though the Invisible Children website displayed very dark colors, it helped them better communicate their message, and make a great impact on those who see it. I also appreciated the web sites that had slide shows, as they kept me more interested in their web sites.

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